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The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode.

Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices.

This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional.


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Feb 2, 2022

If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.

As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.



1:30 – Favorite football team

2:11 – Leading Response

3:07 – Journey to Leading Response

4:46 – Why do they stand out?

5:50 – How they use data  

10:19 – Marketing report

11:50 – Market saturation

14:54 – Pandemic changing direct mail

 17:02 – Topics for dinner seminars

19:50 – Best practices for direct mail

24:10 – Topics to stay away from

26:40 – How to market events

28:58 – Leading Response partnership with FIG

30:14 – Removing your ego