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The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode.

Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices.

This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional.


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Feb 16, 2023

No matter what profession you’re in, there’s never been a better time (or more important time) to independently build your own brand. Financial advisors might not see that as a priority to their business, but building a brand can increase credibility and awareness for the work you do. 

With this in mind, we’ve invited a marketing expert onto the show today to share brand strategies and identify the areas where advisors should focus. Jeremy Weber is the Director of Brand Strategy Services at the Brand Builders group, where he’s focused on building personal brands and his work has supported best-selling authors, celebrity influencers, and even a Shark Tank investor.


Here’s some of what you’ll learn from this episode:

  • How a public sector job early in his career led him into the entrepreneurial world. (4:44)
  • What is Brand Builders all about?  (13:48) 
  • The top mistakes that people make when trying to build a brand. (19:51)
  • Getting to a deeper level by telling your story. (22:39)
  • Explaining the three goals they have for branding. (27:47)
  • What they do to assist financial advisors in building their brand.  (35:55)
  • The one life lesson he would share. (49:58)


If you want to take advantage of a free brand strategy call, get in touch with the Brand Builder team here.