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The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode.

Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices.

This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional.


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Apr 6, 2022

On today’s episode, we are joined by a pioneer at Lone Beacon who is revolutionizing their marketing platform with a turnkey digital solution. Mike has helped develop one of the leading independent advisor marketing tools in the industry. 

As financial professionals and advisors, we often want to attract the right type of clients. Lone Beacon is assisting advisors to expand their reach within their target markets. We’ll be discussing what Mike is seeing in the market, the value of first-party data, Lone Beacon’s relationship with FIG, and more on today’s show. 

Lone Beacon:



1:29 – Last show you binge-watched?

3:10 – Journey to lone beacon 

4:28 – Working with lone beacon 

5:45 – The efficiencies of direct mail 

9:04 – Shared list and first-party data 

10:51 – Challenges we are seeing 

12:07 – Lone Beacon and FIG partnership

17:04 – Intelligence dashboard 

21:48 – Everyone is moving to video 

24:06 – Lead aggregation study 

29:32 – The other 99% 

33:31 – Getting to the next level 

36:15 – Respectfully question everything