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The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode.

Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices.

This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional.


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Nov 17, 2021

In today's market, a strong marketing plan based on data and client research is essential to your financial business. Today, we welcome Mark Gaffney on the show, the founder of M.E.G. Services, a boutique marketing service specifically tailored for financial advisors. Starting his marketing career in 1994 he has over two decades in the field. Mark is bringing his expertise on the podcast today to discuss the importance of live events, using data-driven marketing, and brand development. As an avid promoter of seminars and webinars, Mark's insights will be indispensable to any advisor looking to grow their marketing impact.


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What we discuss today: 

1:40 – Welcome to the Show Mark

2:34 – Who is your favorite band?

4:07 – How did you get in the business?

7:02 – What is M.E.G.?

11:10 – Data-driven practices & sharing information

13:48 – Three marketing funnels

14:55 – Live events and webinars

19:04 – Database marketing

23:33 – Brand development 

26:49 – Reaching our audience

30:40 – Topics for live events

34:35 – Seminar best practices

40:20 – Connecting with M.E.G.

44:25 – Life lesson with Mark