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The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode.

Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices.

This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional.

Contact: https://www.teamhoover.figmarketing.com

800-527-1155 or teamhoover@figmarketing.com

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  2. S2 E4: Marketing Trends with Retirement Inside Out

S2 E4: Marketing Trends with Retirement Inside Out

Nov 3, 2021

A lot of advisors have seen growth in the past few decades and especially in the past few years. With these changes come new market trends and developments. We are mixing it up today and spotlighting Karl’s interview on another FIG podcast, Retirement Inside Out.

Karl and Tom, the host of Retirement Inside Out, will be discussing their careers at FIG as well as the marketing trends they’ve noticed throughout the years. From referrals to webinars you need to stay on top of marketing trends by using multiple avenues to reach clients and potential clients. 

 

Get additional information: https://advisordevelopmentshow.com/podcast/ep-15-marketing-trends-with-retirement-inside-out/2367/

 

What we discuss today: 

1:50 – Karl’s backstory and FIG model

8:52 – Working with the local market

13:27 – Development and coaching advisors

19:27 – Client referrals and digital marketing

23:46 – Affinity Group & Tip of the Triangle